Veterinary Practice Case Study
Marketing Plan | SEO/SEM Strategies | Website Enhancements
A leading Charlotte-area specialty and emergency veterinary hospital engaged Belgrave to grow its market share. Because the bulk of the practice’s business is generated by referrals, Belgrave first sharpened the practice’s visual brand before developing a comprehensive two-year marketing plan that emphasized strengths such as doctors’ expertise and advanced diagnostic equipment.
That plan called for pulling back in-market consumer magazine advertising and elevating the practice’s digital focus. Website content was reorganized and enhanced with new features that included compelling blog posts by staff veterinarians.
Deliverables included revised vision and mission statements and correlating growth strategies for the practice’s two primary services lines. To get a pulse on service, Belgrave designed and scripted a variety of surveys for referring vets and pet owners.
Belgrave also fortified SEO and SEM strategies to drive digital traffic, then developed a dashboard with key indicators to measure performance of content and channels.
Says one of the practice’s partners: "The Belgrave team first helped us sharpen our business plans. Once our focus was clear, their intentional marketing strategies became our logical next step. Their approach is holistic, targeted and no-nonsense."