Nonprofit Case Study

Rebranding | Communications Plan | Website

In the highly competitive nonprofit sector, a well-articulated brand rises above the clutter. So when two Charlotte-area human services agencies completed a merger, Belgrave Associates designed a rebranding strategy that delivered superior clarity for the public as well as stakeholders.

Belgrave updated the visual brand to better describe the organization’s mission. Creating an internal communications plan helped guide the two agencies through the merger and keep key stakeholders current on its progress. Belgrave also built a new, responsive website to communicate the combined agency, and is supporting its development efforts with print collaterals.

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