Health Care Case Study

Rebranding | Marketing Plan | Website

Belgrave Associates has been executing a comprehensive rebranding and strategic marketing shift for a market-leading, doctor-owned medical practice with highly accomplished and widely published physicians in six locations. Acting as chief marketing officers, Belgrave re-designed the practice’s website as part of its strategy to create a distinct selling proposition: medical excellence.

With the goal of making this concept clearly identifiable, Belgrave researched and collaborated with the practice to conceive an ROI-driven rebranding designed to increase revenue and market share by distinguishing the practice from its competitors.

Improvements included streamlining and redesigning the practice’s corporate identity and collateral, and developing individual tactics like a recruiting tool to illustrate to new doctor’s how they will be marketed.

Belgrave developed a responsive website with creatively fresh content that positions the doctors as industry thought leaders; featuring streamlined and clearer design; and ease in functionality. The site is designed for ease of use by referring physicians and patients. It has increased the practice’s revenue by making it possible for new and returning patients to set appointments quickly, pay bills online and re-order medical supplies.

SEO efforts have improved Google search rankings while increasing site traffic 89% from 2013 to 2016. An enhanced social media presence and response capability across all platforms is leveraging a crucial marketing vehicle.

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