Whether you love it or hate it, Facebook continues to offer a powerful marketing platform for businesses. Facebook Ads for Business is an easy-to-use, affordable and, most importantly, effective tool for reaching a broad yet targeted audience.

Through Facebook Ads for Business, you can set an objective, a daily budget and a specified time frame. You can create your own audience, targeting by geography, interests, behavior, age, gender and connections. You can set up a campaign in the morning that can begin running that afternoon. And you can pull impressively extensive reports.

Furthermore, Facebook offers a variety of ad formats, many of which are targeted specifically for mobile users. And don’t forget, they own Instagram so if your ad creative meets their specifications, your ads will cross over to the popular social platform as well.

Supporting Facebook Statistics (as of October 2018)*

• 2.23 billion monthly active Facebook users in the US
• 5 new profiles are created every second
• 300 million photo uploads each day
• 20 minutes is the average time spent per Facebook visit
• 1 in 5 page views (pages viewed on all websites) in the US occurs on Facebook

Terminology, Defined

To properly compare and evaluate your marketing performance across various platforms, we want to equip you with some basic terminology.

Impressions: The number of times your ad was seen.

Reach: The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.

CTR: An acronym for Click Thru Rate. This is the percentage of times people saw your ad and performed a click. Of course, the goal of an ad is to get someone to click to whatever information you deem important to make an appointment or a sale, so this is a key metric. It’s calculated as all clicks divided by impressions.

CPC: An acronym for Cost Per Click. This is the price for each click you receive from your ad, and is calculated as the total amount spent divided by all clicks.

Likes: The number of clicks on the “Like” button, either on ads or posts.

Reactions: The number of reactions to your ad or post. These include Like, Love, Haha, Wow, Sad or Angry.

Shares: The number of times that people shared your ad (or Facebook post). People can share your ads or posts on their own or friends’ Timelines, in groups and on their own Pages.

Engagement: The total number of actions that people took, either on your ad or your FB page.

Belgrave and Facebook

We are big fans of Facebook advertising at Belgrave. By regularly adding new features, Facebook continues to offer advertisers more tools and innovative tactics to reach their audience.

As always, we are here to assist you with all things marketing. Please let us know if you’d like our team to help you leverage Facebook’s advertising to engage with your target demographic and drive your bottom line.

*Statistics courtesy of Zephoria Digital Marketing.