Belgrave Associates

Belgrave Briefs

Golden Dragon

HTTPS: The Next Frontier

Until recently, most website URLs started with HTTP. As cyber security threats become more prevalent, we are all being encouraged to upgrade to HTTPS, the secure version of HTTP, originally used for highly confidential online transactions.

The extra “S” refers to the implementation of something called an SSL license that encrypts all communication between your browser and the website, protecting site visitors’ privacy.

HTTP showing insecure link

You may have noticed the currently-discrete “Not Secure” message in the URL bar of websites that still use HTTP. This message could certainly deter potential visitors who may interpret the message to mean there is some underlying security issue with your site.

Currently, there are three levels of security:

  1. A small green padlock icon indicating the site is “Secure”
  2. An “i” inside a circle offering “Info or Not Secure”
  3. A small red triangle icon with an exclamation point inside indicating “Not Secure or Dangerous”

HTTP graphc showing secure, insecure and broken
As your website is the epicenter of your marketing efforts, it is critical to make the transition to HTTPS to maintain a level of trust with site visitors.

Your hosting provider may offer free SSL or an easy installation method while others may charge a fee. If you need more information or would like assistance with the upgrade let us know; we can help you.