Katie has more than 20 years of marketing experience in a wide range of roles, the vast majority of that time at a premier creative agency. She specializes in digital project management using her vast knowledge of traditional and interactive production to ensure that client brands are integrated into the lives of their customers.
She led and grew the digital division at Charlotte’s Loeffler Ketchum Mountjoy, which was one of the most prestigious marketing communications firms in the Southeast. As Director of Integrated Services, Katie oversaw the expansion and evolution of the interactive department to execute fully integrated communications campaigns across digital and physical platforms. She developed digital strategies, helping to define and present superior and cost-effective marketing opportunities for clients.
Katie has an extensive knowledge of and passion for content marketing, SEO and analytics. She holds a bachelor’s degree from West Virginia University.